Crystal is the go-to source for social media training for local businesses, having spoken to thousands on making the most of their social presence, email marketing, and mobile marketing tactics. Crystal has been in the social media industry since 2007 and has taken her educational seminars across the globe, speaking to businesses all over the U.S. and in New Zealand, Australia, Canada, and Mexico.
In 2012, Crystal created Crystal Media, a consulting company and done-for-you agency and launched an educational membership site called Crystal Media Insiders. She wanted to alleviate local business owner's frustrations and confusion of online marketing through an enjoyable and fun experience, giving them practical and proven strategies. She has created a community of passionate, smart and hard-working local business owners (and their social media person/team) who invest in themselves and in their business, who understand they need to adapt to stay competitive.
CRYSTAL HAS BEEN FEATURED IN:
- Fast Company
- Where Women Create Business
- Independent We Stand
- Retailer Now
- Specialty Retail Report
- Gift Shop Magazine
- Giftbeat
- Southern Jewelry News
- Smart Retailer
- Residential Lighting
- Floral Management
- Several boutique industry blogs!
Crystal’s from Loveland Colorado but has lived in sunny Southern California since 2010, and says she’ll never leave unless it’s to go to New York City 😊. Crystal loves karaoke, dancing, game nights, her puppies Barry and Florence and red wine 🍷.
From her work as a Facebook and Instagram Ads Expert to growing team management, Pauline has worked in every aspect of the CM business. With her extensive background in retail and management, Pauline’s passion for helping and problem-solving has produced successful traffic-driving and sales results for hundreds of clients.
Pauline likes to ride her bike, compost, fish, host dinner parties, travel, and root for the underdog. She is a problem solver who loves to help others and believes that funny trumps all. She lives in Carlsbad, California with her boyfriend and pet dinosaur.
As a Pittsburgh native, Facebook and Instagram Ads Manager Madeline excitedly joins the Crystal Media team in Carlsbad. Equipped with a University of Pittsburgh degree in Marketing and Supply Chain Management, a social media management background, and a flair for creativity, Madeline's longtime interest in the advertising world makes for a great fit with the Crystal Media team and mission.
Fulfilling a lifelong dream and bringing only a few important elements (including her boyfriend and cat), Madeline recently drove across the country to live in San Diego. When she's not enjoying the SoCal weather and delicious local tacos, you'll find her cheering on the Pittsburgh Steelers every football Sunday.
With her background in design and digital marketing for small businesses, Steph uses her experience to find creative solutions and results. Starting as an Insider herself, she now uses her knowledge of the company and conveys it into our brand image.
Living in Vancouver, Canada, Steph works remotely for Crystal Media as a designer, creative, and social media specialist. She is happy to help you brainstorm ideas for your social media, define your brand, or help you move past any creative block you may be having.
Steph is dedicated to creating during her work hours and after hours as well, as one of her favorite past times is designing. She also loves exploring the city, having friends over for a home cooked meal, shopping at local businesses, and trying out a new restaurant.
With over 20 years of corporate, retail-based operations experience, Robin has worn a multitude of professional hats- from marketing to management to merchandising. She made the decision to leave that world to follow her passion for travel, and the creation of her own travel blog, RobinGoesTo, blossomed from her creative writing and impressive photography. Having been featured in The Huffington Post, Havas PR, Solo Traveler, Little Passports, and local galleries and art shows to name a few, Robin loves what the power of words can do for others.
When she’s not seeking new, authentic experiences through planting herself abroad for a few months each year, Robin loves to smile by hanging with friends and family, enjoying a Padres game at the ballpark, watching Sunday football (psst, and anything in The Bachelor franchise), hunkering down on rainy/chilly days, and partaking in a good glass of wine.
Currently living in the city of Bacoor, Erick is the hardest working team member native to the Philippines! His education in Business Administration from Polytechnic University of The Philippines and impressive management and supervisory roles in the customer service, e-commerce and International Project Management fields led him to a digital researcher position with Crystal Media. Erick’s penchant for learning, growing with the evolving needs of the company, and innate happy-to-help demeanor made him the perfect fit as our Get Listed Account Manager. Problem-solving, fixing things, and offering solutions for clients and co-workers is Erick’s jam!
Outside of work, you can catch this basketball/Lakers-loving fan absorbing the latest YouTube tech news, playing Hearthstone (an online card game), and enjoying every extra minute he can with his growing son.
Crystal Media’s Planner will help you organize your social media for the week, month, and year. Plus, it’s jam-packed with additional content including an ideas bank, a section to help you work with partners and influencers, retailer’s checklist, and links to tons of instructional videos so you can gain invaluable new strategies and tactics to take your social media to the next level.
✔️ It's undated so you can start using it today.
✔️ It comes with video training.
✔️ A section to track your paid ads.
The Planner Will Help You:
• Get results—the planner will help you produce a significant return on investment from social media
• Drive traffic and sales online and in-store
• Set clear and achievable social media goals
• Plan ahead and work more efficiently
• Engage with new prospects and customers more often
• Generate a clear monthly and weekly plan
• Stay organized so you stop wasting valuable time
• Build your social media following and leads
You have too much to do. Stop wasting your precious time on ineffective social media posts!
Stop planning your social media at the end of a long day when you're tired and not feeling creative.
Don't throw together social media posts that get little reach, engagement, and sales.
Stop feeling exhausted and overwhelmed. Start using Crystal Media’s Planner today.
Marketing is an ever-changing beast. Are you adapting fast enough?
EVOLVE your mindset:
✔Master the future of marketing
✔Gain actionable insights for repeatable success
✔Discover insider secrets and strategies that work NOW
Why EVOLVE?
You'll access proven strategies to grow your business, save time, and eliminate worry about what works and what doesn't.
DON'T BE LEFT BEHIND!
If you’re ready to learn the BEST strategies working TODAY to grow your store, then this is a must-attend event.
Who Should Attend EVOLVE 2024?
BOUTIQUES
FLORISTS AND GARDEN CENTERS
GIFT, HOME, AND FURNITURE STORES
JEWELERS
QUILTING & CRAFT STORES
PET SHOPS
SPECIALTY RETAILERS
TOY STORES
PHOTOGRAPHY
RESTAURANTS
CLEANING BUSINESS
INSURANCE BROKERS
"I was not sure I could really 'learn' more and yet I left EVOLVE with a clear mindset of what needs to be done by ME to make Social Media work FOR my business. Going to EVOLVE has put into motion a clear plan that I feel is achievable. Thank you!" - Marie Foley, EVOLVE 2023 Attendee
Super Early Bird Standard Pass
$1,997 Value
KEYNOTE SESSIONS
Access the best marketing and business strategies from our curated experts.
BREAKOUT SESSIONS
Access to all breakout sessions by retail experts.
MEET GUEST SPEAKERS
Throughout the event connect with award-winning speakers and experts.
PRIVATE FACEBOOK GROUP
Connect with other EVOLVE attendees!
DISCOUNTED HOTEL ROOMS
Book early at a special discounted group rate!
EVOLVE PRINTED WORKBOOK
Access all session slides from Crystal Media plus worksheets and guides.
ACCESS TO COCKTAIL RECEPTION
Mix and mingle with your like-minded retailers and sponsors.
VIP COCKTAIL RECEPTION + NETWORKING
Special access to the VIP only event.
1/2 DAY WORKSHOP ON APRIL 27TH (DAY BEFORE EVENT)
VIP Workshop training - details to follow.
VIP LOUNGE & SNACKS
Access to the VIP-only networking lounge with complimentary snacks.
BUFFET LUNCH
Access to the VIP-only buffet lunch.
PRIORITY CHECK-IN
Enjoy priority check-in to start your VIP experience right.
Super Early Bird VIP All-Access Pass
$2,297 Value
KEYNOTE SESSIONS
Access the best marketing and business strategies from our curated experts.
BREAKOUT SESSIONS
Access to all breakout sessions by retail experts.
MEET GUEST SPEAKERS
Throughout the event connect with award-winning speakers and experts.
PRIVATE FACEBOOK GROUP
Connect with other EVOLVE attendees!
DISCOUNTED HOTEL ROOMS
Book early at a special discounted group rate!
EVOLVE PRINTED WORKBOOK
Access all session slides from Crystal Media plus worksheets and guides.
ACCESS TO COCKTAIL RECEPTION
Mix and mingle with your like-minded retailers and sponsors.
VIP COCKTAIL RECEPTION + NETWORKING
Special access to the VIP only event.
1/2 DAY WORKSHOP ON APRIL 27TH (DAY BEFORE EVENT)
VIP Workshop training - details to follow.
VIP LOUNGE & SNACKS
Access to the VIP-only networking lounge with complimentary snacks.
BUFFET LUNCH
Access to the VIP-only buffet lunch.
PRIORITY CHECK-IN
Enjoy priority check-in to start your VIP experience right.
EVOLVE 2024 Hotel Details
Discounted Conference Rate
Book your hotel room for Evolve 2024 at special rates, available here on an exclusive basis.
About Gaylord Rockies Resort & Convention Center
Standing at the edge of the Front Range, Gaylord Rockies Resort & Convention Center showcases the state’s alpine charm and offers guests a welcome reprieve from the typical mountain resort stay.
From the hotel’s thrilling Arapahoe Springs Water Park, to an exciting lineup of family-friendly activities and entertainment, there’s something for the entire family to enjoy. Guests can explore the beautiful Grand Lodge and its stunning mountain views, five delicious restaurants, bars, the world-class Relâche Spa, and a state-of-the-art fitness center.